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Engagement · Decision Sprint

Decide Whether the Opportunity Is Worth Pursuing

One opportunity, product idea, existing service, or initiative already underway. Get the evidence and commercial clarity needed to make a confident go, change, or stop decision.

“Is this worth pursuing, and what should we do?”

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Fit

When to Use It

  • A promising opportunity exists but the evidence is not strong enough to invest confidently.
  • A service has repeatable value but the scalable offer is unclear.
  • An initiative is already underway but the customer, proposition, pricing, or business model remains unresolved.
  • Leadership needs a clear commercial decision before committing more time, people, or capital.

The work

First Three Stages of FORGE

The Sprint is fixed-scope, has a defined start and end, and is led directly by the founder with the sponsoring executive and the people closest to the opportunity.

Frame the opportunity

Define the customer, problem, business outcome, strategic fit, and assumptions that matter.

Obtain evidence

Test demand, customer value, willingness to buy, and the assumptions that could change the decision.

Refine the model

Shape the proposition, business model, pricing, packaging, and delivery approach around what the evidence says.

Outcomes

What You Leave With

A change or stop can also be a successful Sprint outcome. The purpose is to make the right investment decision before more resources are committed.

  • Clear target customer and business outcome
  • Evidence for or against the opportunity
  • Refined proposition and commercial model
  • Main risks and investment gates
  • Practical roadmap
  • Clear go, change, or stop recommendation

Next

After the Decision

If the decision is go, the engagement moves into execution:

Give it form

Define the product, MVP, scalable offer, operating model, and technology direction.

Execute and evolve

Build, pilot, launch, measure, and establish internal ownership.

See the full FORGE Framework

Ready to Make the Decision?

If you have a credible opportunity that needs evidence and a clear next move, let's discuss it.

Book an Intro Call